Introduction

The world of business can be a ruthless one where people are sized up and dismissed in mere seconds. Whatever industry you are in, going the extra mile is essential in order to acquire and retain customers in today’s competitive arena.

The power of etiquette will help your business to focus its attention on delivering a service that is second to none and sets you apart from the rest. Internally, it will empower your teams to always put their best foot forward and work together to improve, grow and succeed.

Etiquette is all human social behaviour. If you’re a hermit on a mountain, you don’t have to worry about etiquette; if somebody comes up the mountain, then you’ve got a problem. It matters because we want to live in reasonably harmonious communities

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