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Sales Mastery and the psychology behind it

Whether you are the CEO, or the secretary manning the phones, you are a salesperson. Understanding the psychology of sales and having a clear process puts you head and shoulders above everyone else. In this webinar, we will give you a taster of some of the questions you should be thinking about. 

Philip Sykes will be joined by the rather formidable Cindy Ferrara, who was Head of Sales in Equity Derivatives for Hedge Fund Sales at one of the top 10 banks in the world. So she had probably the most difficult client base in the world, with one of the most innovative, fast changing products in the world. She needed to understand what her clients cared about to make sales happen, and be endlessly pivoting herself.

We've already started, but you can still join us while we're live.
Emotional intelligence & personal mastery

Date: Wednesday, 25 November 2020

Time: Start at 18:00 (6pm) UK/London time

Ticket price: Free

Webinar recording is now available

Click the button below to register and view the recording

About this webinar

In this webinar, Cindy Ferrara will answer some key questions about Sales Mastery and the psychology behind it: 

  • How can you build rapport with a potential client? 
  • What makes an effective sales process? 
  • What is the difference between identifying and creating the client’s need? 
  • How can you best handle objections? 
  • What is a trial close and how should you use it? 
  • How do you identify buying signals? 
  • What closing techniques are most effective? 

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The Provider of Training Excellence accreditation is a quality symbol that demonstrates we have undertaken a rigorous third party verification of our training practices and constantly strive to be best within our market.

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Training programmes that are accredited by The CPD Service have been thoroughly scrutinised to ensure they meet the very highest standards of integrity and quality.

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The British School of Etiquette is the only organisation of its kind to be awarded internationally recognised accreditation by CPD, ILM, Investors in People and Provider of Training Excellence.

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The Institute of Leadership and Management

Fully in tune with their Dimensions of Leadership, Train the Trainer is accredited and certificated by The Institute and aligns to their Associate Membership Grade. Upon completion of this course, students become registered Members with The Institute for one year, and gain access to all their brilliant resources. Students can also use the letters (AMInstLM) after their names upon successful completion of the programme.

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Train the Trainer has been endorsed and certified by the ILM. Upon completion of this course you will receive a separate Development certificate from the ILM or you can choose to complete a short assessment to qualify for the Endorsed ILM diploma.

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Accreditation by Investors in People demonstrates an organisation’s commitment to high performance through good people management. Our employees thrive because they are given the tools and encouragement to grow and develop with the business.

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Learn from world class experts

Philip brings his outstanding interpersonal and motivational skills to every course he runs and effortlessly puts people at ease with his charismatic approach.

Cindy Ferrara is a leading business coach, internationally recognised speaker and successful entrepreneur. Having hosted and produced her own TV show, Cindy will teach you how to articulate your ideas and let your voice be heard without fear.

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Our students' testimonials

The best endorsement comes from those who have first hand experience of our courses in British Etiquette. Here you can see what past students have to say about the quality of our training and how it has helped them in their personal and professional lives.

The training course exceeded my expectations and was life changing. It is the best investment I have made in my self-development as it encompassed etiquette, emotional intelligence, the power of language, life coaching and more, all rolled into one package.
Train the Trainer, London
Both informative and entertaining, I was so surprised at how much I was able to learn in such a short space of time. Can’t wait for the next course!
Adult Etiquette Course, Shanghai
I would love to keep attending more BSE courses and start a new life with the knowledge I got from the School. Philip is such an inspiration! I could never have imagined what I was going to bring from London. As I told Philip for me there is a life before the British School of Etiquette and a new life after it.
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Get the training you need to improve your life

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